Browsing Category: Google Analytics

First Page on Google – don’t fall for the charlatans

This morning yet another ‘offer’ to put my website on THE FIRST PAGE of Google has dropped into my mailbox. This has prompted me to write a blog on the subject.

First page of Google

These emails amuse me because IF these people had actually visited my site they would see that I am a web designer and fully trained SEO consultant. No ‘real’ SEO consultant or agency would ever guarantee they can get you on the first page page of Google. That would be like selling you a lottery ticket GUARANTEED to have the 6 winning numbers!!

SEO is not an exact science and I would never say I could get a clients’ site onto the first page of Google, although some of my clients have been thrilled to find themselves in that very position. Picking the right keywords can often be trial and error and can take quite a while to find keywords that will rank. What also doesn’t help is the frequent Google algorithm updates which move the goalposts somewhat – so what ranked as number one yesterday could be number one hundred and one today (I exaggerate slightly – but you get the drift).

We, at Human Interface Publications, will analyse your site content and find the optimum way we can get you the best ranking on Google. We will not just do this once and say ‘there you are we have search engine optimised your site and it is now up to you’ but we will continue to analyse your site and content, and your rankings over several months and continue to ‘tweek’ the settings until we are sure we have done the best job we can for you. We will then continue to revisit your rankings (especially after a Google update) to see if we can improve the performance of your site. Of course a site with content that is being updated regularly will always rank better than a site with fixed content designed several years ago “and we are quite happy not to change it, thank you”. Google is always searching for refreshing new content which will stimulate it’s users to visit you site as opposed to that of your competitor. After all, if your daily newspaper just published the same news day after day, you would soon stop buying it and we all know how sick we get of TV ‘repeats’. Google is the same, it wants to see that you (and your web designer) care about your site, tend it lovingly and nurture it’s growth.

But I digress. To go back to the original subject – the emails. I am sure I am not the only one receiving such emails and I wonder how many people are taken in by the ‘get rich quick’ claims that such emails portray? My advice is, don’t get taken in by their promises because they are not promises they can fulfil. No REAL SEO consultant will make such sweeping claims. If you consulted me I would tell you I would make my best efforts to rank you well, it might take weeks or possibly months to achieve any ranking at all (depending on the maturity of your site – and by that I don’t mean 18+ content but the AGE of your domain LOL). My company would continue to monitor your placings and statistics (via Google Analytics – you can always set up an account and do this yourself – it isn’t an elite club!) and report back to you how your site was doing but we would always be striving to improve your position.

So don’t be taken in by bold claims, consign such emails to the spam box or trash can (though by reporting as SPAM it means that eventually they will not be able to con anyone else!!) and consult a REAL SEO consultant who will be pleased to advise you on your sites ability to rank well with Google.

Please feel free to visit the Human Interface Publications SEO page and if you feel we can help you then do contact us and we will see what we can do for you.

6 Ways to Use Google Analytics You Haven’t Thought Of

Google Analytics has a wide variety of features that most marketers aren’t taking advantage of. By ignoring the full functionality of Google Analytics, your business could be missing out on valuable insights worth thousands of dollars in potential revenue.

 

Content marketing effectiveness, in terms of increasing brand awareness and lead generation, is restricted to the data you have at your disposal. Quality data informs better business decisions. Companies regularly pay large sums of money for market research and consumer insights—much of which you can find in your own analytics.

 

Here are six ways to use Google Analytics that you haven’t thought of, but should start doing today.

Sourced through Scoop.it from: www.searchenginejournal.com

See on Scoop.itSEO and technical stuff

The 10 Point Check List for Effective Social Media Analytics #infographic

As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. Today, businesses can know exactly where, who, what, and why an influencer or customer mentions their brand. The advantage of this is the ability to engage with users in real-time and activate the data received. The ultimate goal for brands? To understand whether or not their messages are successfully communicated to intended audiences.

Sourced through Scoop.it from: www.business2community.com

See on Scoop.itSocial Media and other stuff

An absolute beginner’s guide to setting up Google Analytics for your website | ClickZ

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.

Sourced through Scoop.it from: www.clickz.com

if you need help setting up your Google Analytics contact Human Interface Publications http://humaninterfacepublications.co.uk

See on Scoop.itSEO and technical stuff