You’ve just searched in Google for a keyword in your industry and your website didn’t show up. You’ve got some major search engine optimization to do, but you don’t know where to start.
Sourced through Scoop.it from: www.business2community.com
Today, what we say and ask Google starts to matter less and less.
Google tries to understand us before we even ask. It’ll morph or results based on our location, device we’re using, previous behavior, and more. It’s truly an engine of matching intent vs. matching keywords these days.
And, of course, that’s changed how SEOs work.
Sourced through Scoop.it from: www.searchenginejournal.com
we must all evolve – HIP has. We now have a new improved website http://humaninterfacepublications.co.uk
What’s happening in content marketing?
For starters, an overwhelming percentage of companies are doing content marketing. We know this from the annual research CMI, MarketingProfs, and partners conduct for both B2B and B2C, and present annually as Benchmarks, Budgets, and Trends.
Thanks to the same research, we also know companies are pursuing content marketing more voraciously than years past. A total of 76% of B2B and 77% of B2C marketers are creating more content than they did a year ago.
Sourced through Scoop.it from: www.marketingprofs.com
No matter what others say, SEO is not dead and neither is link building. Actually, SEO has been dead for years, for those who failed to adapt to the ever changing rules and increased requirements on skills, tools, details and perseverance.
Five years ago, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you are on the first page. Well, that time is long gone.
Link building is not dead, it just reached a new level of complexity and is now more advanced than ever before.
Read on and learn more about smart link building techniques. You will learn how to build links without hurting your search rankings and see which tools can help you find the best links….
Sourced through Scoop.it from: www.linkresearchtools.com
You don’t need to be a good designer, public speaker, or writer to design a powerful PowerPoint presentation. Here are a few helpful tips!
Sourced through Scoop.it from: blog.infogr.am
This is quite appropriate for me because I am at present writing some training courses using PowerPoint. Take a look at http://humaninterfacepublications.co.uk to see what is coming in 2016!!
Having a Facebook account for your business is almost a mandatory requirement for any organization that wishes to expand its online presence.
However, a Facebook account for your business is meaningless unless you’re able to reach the types of individuals that need your products and services.
Sourced through Scoop.it from: www.socialmediatoday.com
If you use Facebook, then you know the deal.
Facebook is free to use and fun, and sometimes necessary if you belong to groups that use it to communicate with their members.
But in exchange for that service, you have allowed it to track your activity so that advertisers can find you, hopefully to show you stuff you’ll want to buy.
In other words: you can’t opt out of ads on Facebook without opting out of Facebook itself.
But there’s still a lot you can do to control the ads you see.
Sourced through Scoop.it from: uk.businessinsider.com
A handy little article to help you tailor (because you can’t stop) those annoying ads on Facebook.