What to do if you’ve neglected parts of your business website | 123-reg Blog

You’re busy running a business, perhaps even more than one business so it’s to be expected that sometimes things fall by the wayside. But if one of the things that you’ve been neglecting is your business website, then you need to put things right as a matter of urgency. Why? Because a neglected website gives…

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How to Optimize Your Social Media Posts for Search Engines

Anything that you post on social media (article links, pictures, videos – everything) is essentially a part of your content, much like the written words in this article. Like any other content, your social media posts absolutely need to be of high quality and provide value to your audience. This is the first and most important thing that you need to keep in mind.

To make all your posts crystal clear for search engines, try to make use of semantic markup every time you share something on social. Semantic markup is the name for putting a HTML tag on your content (like a description for articles or alt-text for images/pictures) that tells search engines what exactly your content is about.

Use a clear, catchy description and mix in a few keywords here and there. For example if your post is about making pancakes and includes a pancake image, you can use something like “Ever wondered how to make the most delicious pancakes at home in just an hour?” and make sure you pay attention to the image’s alt-text, which should read something like “the most delicious pancake recipe”….

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Infographic: Hidden Facts About How Facebook Is Moderated

Have you ever wondered how Facebook is moderated? And with the global nature of Facebook, who are these moderators? 
The following infographic by Who Is Hosting This reveals the details about Facebook traffic, showing how Facebook moderators play a huge role in making sure that our newsfeeds are safe from offensive content. 
Other details include a look at the 800 to 1,000 Facebook moderators worldwide, the types of content that are subject to moderation, as well as the reporting process that the flagged content goes through before any decision is made about it.

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An absolute beginner’s guide to setting up Google Analytics for your website | ClickZ

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.

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