How to Use Twitter to Grow Your Business

Try one, try them all — because they all work.

Sourced through Scoop.it from: www.inc.com

 

Growing any small business is a challenge for most business owners, yet one social media platform makes it extremely easy (providing you know how), to grow your business without spending hours online. Clearly without great guidance, you can waste a lot of time floundering around, trying to establish what works and what doesn’t. This excellent resource, outlines 20 proven ways that any business can use Twitter to grow their business, especially where they have limited time available to spend on any social media platform.

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Stop selling on LinkedIn – it’s not ‘social selling’!

If you’re in the sales game, a business owner or CMO in the B2B sector you’ll have noticed the noise around social selling – and all for good reason. There are endless reasons why social selling

Sourced through Scoop.it from: www.linkedin.com

Social selling = sharing your knowledge and expertise, earning credibility and trust online. Selling = taking the sales conversation offline and to a successful outcome. 

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The 10 Point Check List for Effective Social Media Analytics #infographic

As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. Today, businesses can know exactly where, who, what, and why an influencer or customer mentions their brand. The advantage of this is the ability to engage with users in real-time and activate the data received. The ultimate goal for brands? To understand whether or not their messages are successfully communicated to intended audiences.

Sourced through Scoop.it from: www.business2community.com

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50 Features Every Small Business Website Must Have [Infographic]

Having a strong web presence is mandatory, even for small businesses just starting out.

Sourced through Scoop.it from: www.business2community.com

 

Few will dispute that a modern website is essential to any business hoping to remain at the forefront of their industry. For those whose business website is no longer newish, or for those business owners just starting the process of building a website, knowing what features are a must have is important information. This excellent infographic should prove very useful for anyone reviewing an existing website, or currently planning to build one from scratch.

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